{"id":2916,"date":"2026-05-03T17:18:05","date_gmt":"2026-05-03T15:18:05","guid":{"rendered":"https:\/\/jandasport.com\/?p=2916"},"modified":"2026-05-03T17:20:07","modified_gmt":"2026-05-03T15:20:07","slug":"olympijsky-festival-2026","status":"publish","type":"post","link":"https:\/\/jandasport.com\/en\/olympijsky-festival-2026\/","title":{"rendered":"Olympic Festival 2026: 50.4M Views | Case Study"},"content":{"rendered":"\t\t
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Case study \u00b7 Olympijsk\u00fd festival 2026<\/div>\n

\n 50+<\/span> milion\u016f zhl\u00e9dnut\u00ed pro Olympijsk\u00fd festival 2026\n <\/h1>\n

\n Jak jsme pomohli amplifikovat celon\u00e1rodn\u00ed sportovn\u00ed ud\u00e1lost a dostat ji k milion\u016fm lid\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.\n <\/p>\n

\n JANDASPORT p\u016fsobil jako koordin\u00e1tor digit\u00e1ln\u00edch aktivit festivalu a spolupracoval s t\u00fdmem freelancer\u016f, agentur a \u010cesk\u00fdm olympijsk\u00fdm v\u00fdborem na tvorb\u011b a distribuci obsahu.\n <\/p>\n \n Chcete podobn\u00fd dosah pro sv\u016fj event?\n \u2192<\/span>\n <\/a>\n\n

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\n
50,4<\/span>M<\/div>\n
zhl\u00e9dnut\u00ed<\/div>\n <\/div>\n
\n
2,34<\/span>M<\/div>\n
interakc\u00ed<\/div>\n <\/div>\n
\n
+39 874<\/span><\/div>\n
nov\u00fdch fanou\u0161k\u016f<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
\n \"V\u00edt\n
V\u00edt Janda \u2013 CEO & Co-Founder JANDASPORT<\/div>\n <\/div>\n <\/div>\n<\/header>\n\n\n
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01 \u2014 Kontext<\/div>\n

Siln\u00fd event. Je\u0161t\u011b siln\u011bj\u0161\u00ed digit\u00e1ln\u00ed z\u00e1sah.<\/h2>\n <\/div>\n
\n

\n Olympijsk\u00fd festival je celon\u00e1rodn\u00ed ud\u00e1lost s obrovsk\u00fdm potenci\u00e1lem. P\u0159irozen\u011b p\u0159itahuje tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f na m\u00edst\u011b a medi\u00e1ln\u00ed pozornost.\n <\/p>\n

\n Digit\u00e1ln\u00ed komunikace ale dok\u00e1\u017ee tento potenci\u00e1l v\u00fdrazn\u011b roz\u0161\u00ed\u0159it \u2013 zejm\u00e9na sm\u011brem k mlad\u0161\u00ed generaci a lidem mimo samotn\u00fd are\u00e1l.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

\n \"Leteck\u00fd\n
\n Tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/span>\n na m\u00edst\u011b \u00b7 miliony online<\/span>\n <\/figcaption>\n <\/figure>\n<\/section>\n\n\n
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02 \u2014 Na\u0161e role<\/div>\n

Na\u0161e role: koordinace a amplifikace digit\u00e1ln\u00ed komunikace<\/h2>\n <\/div>\n
\n

\n JANDASPORT v projektu nefungoval jako jedin\u00fd dodavatel<\/strong>. Na\u0161\u00ed rol\u00ed bylo koordinovat digit\u00e1ln\u00ed obsah nap\u0159\u00ed\u010d t\u00fdmem, nastavovat obsahovou strategii, zaji\u0161\u0165ovat produkci short-form vide\u00ed a propojovat v\u00fdstupy mezi platformami, partnery, sportovci a m\u00e9dii.\n <\/p>\n

\n C\u00edlem nebylo event vytvo\u0159it. C\u00edlem bylo zn\u00e1sobit jeho dosah a dopad online.<\/strong>\n <\/p>\n <\/div>\n <\/div>\n\n

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\/01<\/div>\n
Strategie<\/div>\n <\/div>\n
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\/02<\/div>\n
Produkce<\/div>\n <\/div>\n
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\/03<\/div>\n
Distribuce<\/div>\n <\/div>\n
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\/04<\/div>\n
Reporting<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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03 \u2014 \u0158e\u0161en\u00ed<\/div>\n

Digit\u00e1ln\u00ed engine, kter\u00fd b\u011b\u017e\u00ed v re\u00e1ln\u00e9m \u010dase<\/h2>\n\n
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01<\/div>\n

Content engine<\/h3>\n

Nonstop produkce obsahu p\u0159\u00edmo na m\u00edst\u011b, rychl\u00e1 reakce na d\u011bn\u00ed, sportovn\u00ed momenty, emoce a n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n <\/div>\n

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02<\/div>\n

TikTok-first p\u0159\u00edstup<\/h3>\n

Kr\u00e1tk\u00e1 dynamick\u00e1 videa jako hlavn\u00ed driver dosahu. Kombinace real-time obsahu, p\u0159edto\u010den\u00fdch form\u00e1t\u016f a obsahu z olympi\u00e1dy.<\/p>\n <\/div>\n

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03<\/div>\n

Distribu\u010dn\u00ed ekosyst\u00e9m<\/h3>\n

TikTok pro reach, Instagram pro komunitu a r\u016fst, Facebook pro star\u0161\u00ed publikum, partne\u0159i a m\u00e9dia jako dal\u0161\u00ed distribu\u010dn\u00ed vrstva.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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04 \u2014 Exekuce<\/div>\n

Obsah v tempu, kter\u00e9 odpov\u00edd\u00e1 realit\u011b soci\u00e1ln\u00edch s\u00edt\u00ed<\/h2>\n

\n B\u011bhem festivalu jsme pracovali v re\u017eimu rychl\u00e9 sportovn\u00ed redakce. Obsah vznikal pr\u016fb\u011b\u017en\u011b b\u011bhem dne, okam\u017eit\u011b se editoval, publikoval a vyhodnocoval.\n <\/p>\n <\/div>\n\n

\n \"Digit\u00e1ln\u00ed\n
\n Digit\u00e1ln\u00ed t\u00fdm Olympijsk\u00e9ho festivalu 2026.<\/strong>\n Spole\u010dn\u00fd t\u00fdm \u010cesk\u00e9ho olympijsk\u00e9ho v\u00fdboru, JANDASPORT, partnersk\u00fdch agentur a freelancer\u016f. JANDASPORT v n\u011bm p\u016fsobil jako koordin\u00e1tor digit\u00e1ln\u00ed komunikace a jeden z hlavn\u00edch exeku\u010dn\u00edch t\u00fdm\u016f.\n <\/figcaption>\n <\/figure>\n\n
\n
\n
1 530<\/span>+<\/div>\n
publikovan\u00fdch v\u00fdstup\u016f<\/div>\n <\/div>\n
\n
85<\/span><\/div>\n
post\u016f denn\u011b ve \u0161pi\u010dce<\/div>\n <\/div>\n
\n
7<\/span><\/div>\n
v\u00fdstup\u016f za hodinu<\/div>\n <\/div>\n
\n
10<\/span><\/div>\n
\u010dlenn\u00fd t\u00fdm + fotografov\u00e9<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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05 \u2014 V\u00fdsledky<\/div>\n

V\u00fdsledek: n\u00e1sobn\u00fd digit\u00e1ln\u00ed z\u00e1sah mimo samotn\u00fd event<\/h2>\n\n
\n
\n
50,4M<\/div>\n
zhl\u00e9dnut\u00ed nap\u0159\u00ed\u010d platformami<\/div>\n <\/div>\n
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2,34M<\/div>\n
interakc\u00ed<\/div>\n <\/div>\n
\n
+39 874<\/div>\n
nov\u00fdch fanou\u0161k\u016f<\/div>\n <\/div>\n
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1 530+<\/div>\n
publikovan\u00fdch v\u00fdstup\u016f<\/div>\n <\/div>\n
\n
2 400\u00d7<\/div>\n
v\u00fdskyt partner\u016f v obsahu<\/div>\n <\/div>\n <\/div>\n\n

\n D\u00edky kombinaci strategie, produkce a distribuce se poda\u0159ilo v\u00fdrazn\u011b roz\u0161\u00ed\u0159it dosah festivalu mimo jeho fyzickou n\u00e1v\u0161t\u011bvnost a zas\u00e1hnout nov\u00e9 publikum nap\u0159\u00ed\u010d \u010ceskem.\n <\/p>\n <\/div>\n<\/section>\n\n\n

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06 \u2014 Kan\u00e1ly<\/div>\n

Nem\u011bli jsme jednu s\u00ed\u0165. M\u011bli jsme ekosyst\u00e9m.<\/h2>\n\n
\n
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\n \n \n <\/svg>\n <\/div>\n
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TikTok<\/div>\n

Hlavn\u00ed r\u016fstov\u00fd kan\u00e1l a prim\u00e1rn\u00ed driver dosahu. Mlad\u0161\u00ed publikum, rychl\u00e9 reakce, vir\u00e1ln\u00ed momenty.<\/p>\n

\n
\n
33,9M<\/div>\n
zhl\u00e9dnut\u00ed<\/div>\n <\/div>\n
\n
+41 000<\/div>\n
nov\u00fdch fanou\u0161k\u016f<\/div>\n <\/div>\n
\n
629<\/div>\n
p\u0159\u00edsp\u011bvk\u016f<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n \n \n \n \n <\/svg>\n <\/div>\n
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Instagram<\/div>\n

Komunita, Reels, Stories, collab p\u0159\u00edsp\u011bvky se sportovci a partnery. Hlavn\u00ed platforma pro budov\u00e1n\u00ed zna\u010dky a organick\u00fd r\u016fst fanou\u0161k\u016f.<\/p>\n

\n
\n
Reels<\/div>\n
growth driver<\/div>\n <\/div>\n
\n
Collabs<\/div>\n
se sportovci<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n \n \n <\/svg>\n <\/div>\n
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Facebook<\/div>\n

\u0160ir\u0161\u00ed a star\u0161\u00ed publikum. Vysok\u00fd dosah u siln\u00fdch emo\u010dn\u00edch vide\u00ed, n\u00e1rodn\u00edch moment\u016f a obsahu se sportovci a celebritami.<\/p>\n

\n
\n
Reach<\/div>\n
\u0161irok\u00e9 publikum<\/div>\n <\/div>\n
\n
Emoce<\/div>\n
drive engagement<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n \n \n \n <\/svg>\n <\/div>\n
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Stories<\/div>\n

Komunitn\u00ed vrstva p\u0159es v\u0161echny platformy. Ankety, ot\u00e1zky, real-time reakce, p\u0159\u00edm\u00fd kontakt s publikem a propojen\u00ed online\u2013offline.<\/p>\n

\n
\n
Real-time<\/div>\n
interakce<\/div>\n <\/div>\n
\n
Ankety<\/div>\n
+ Q&A<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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07 \u2014 Insight<\/div>\n

Co fungovalo nejl\u00e9pe<\/h2>\n

\n T\u0159i reels, kter\u00e9 samy dohromady vygenerovaly p\u0159es 5,8 milionu zhl\u00e9dnut\u00ed.<\/strong> Kr\u00e1tk\u00fd form\u00e1t, siln\u00e9 momenty, rychl\u00e1 distribuce.\n <\/p>\n\n

\n
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\n \"Reel\n Reel \u00b7 Sportovec<\/span>\n <\/div>\n
\n
3 928 180<\/div>\n
zhl\u00e9dnut\u00ed<\/div>\n

Eva Adamczykov\u00e1 \u2014 top sportovec, kr\u00e1tk\u00fd form\u00e1t, emoce.<\/p>\n <\/figcaption>\n <\/figure>\n\n

\n
\n \"Reel\n Reel \u00b7 Osobnost<\/span>\n <\/div>\n
\n
1 007 459<\/div>\n
zhl\u00e9dnut\u00ed<\/div>\n

Prezident na festivalu \u2014 moment, kter\u00fd si lid\u00e9 sd\u00edleli.<\/p>\n <\/figcaption>\n <\/figure>\n\n

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\n \"Reel\n Reel \u00b7 Fanou\u0161ci<\/span>\n <\/div>\n
\n
933 354<\/div>\n
zhl\u00e9dnut\u00ed<\/div>\n

Reakce fanou\u0161k\u016f v Olympijsk\u00e9m dom\u011b \u2014 autentick\u00e1 emoce.<\/p>\n <\/figcaption>\n <\/figure>\n <\/div>\n\n

\n
\n \"Fanou\u0161ci\n <\/figure>\n
\n \"Fanou\u0161ci\n <\/figure>\n
\n \"Fanou\u0161ci\n <\/figure>\n <\/div>\n\n
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