{"id":2998,"date":"2026-05-03T19:01:54","date_gmt":"2026-05-03T17:01:54","guid":{"rendered":"https:\/\/jandasport.com\/?p=2998"},"modified":"2026-05-03T19:01:58","modified_gmt":"2026-05-03T17:01:58","slug":"zoh-2026-tiktok-case-study","status":"publish","type":"post","link":"https:\/\/jandasport.com\/en\/zoh-2026-tiktok-case-study\/","title":{"rendered":"ZOH 2026: 33.9M views on TikTok | Case Study"},"content":{"rendered":"\t\t
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Case study \u00b7 ZOH 2026 v It\u00e1lii<\/div>\n

\n 33,9M<\/span> zhl\u00e9dnut\u00ed na TikToku ze zimn\u00edch her v It\u00e1lii\n <\/h1>\n

\n Distribuce, curating a content management pro nejv\u011bt\u0161\u00ed \u010desk\u00fd olympijsk\u00fd TikTok kan\u00e1l b\u011bhem zimn\u00edch her 2026.\n <\/p>\n

\n JANDASPORT pro \u010cesk\u00fd olympijsk\u00fd v\u00fdbor zaji\u0161\u0165oval orchestraci TikTok obsahu \u2014 distribuci materi\u00e1l\u016f od creators v It\u00e1lii, v\u00fdrobu carousel\u016f z fotografi\u00ed, dopln\u011bn\u00ed vlastn\u00edm obsahem z dom\u00e1c\u00edho festivalu a community management po celou dobu her.\n <\/p>\n \n Chcete podobn\u00fd TikTok v\u00fdsledek?\n \u2192<\/span>\n <\/a>\n\n

\n
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33,9<\/span>M<\/div>\n
zhl\u00e9dnut\u00ed<\/div>\n <\/div>\n
\n
3,03<\/span>M<\/div>\n
interakc\u00ed<\/div>\n <\/div>\n
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+41 000<\/span><\/div>\n
nov\u00fdch fanou\u0161k\u016f<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
\n
\n \"Zlat\u00e1\n 785K<\/span>\n <\/figure>\n
\n \"Eva\n 617K<\/span>\n <\/figure>\n
\n \"Fand\u00ed\n 569K<\/span>\n <\/figure>\n
\n \"D\u011bkujeme\n 552K<\/span>\n <\/figure>\n
\n \"Vlajkono\u0161\n 315K<\/span>\n <\/figure>\n
\n \"Metod\u011bj\n 248K<\/span>\n <\/figure>\n <\/div>\n <\/div>\n<\/header>\n\n\n
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01 \u2014 Kontext<\/div>\n

\u010cesk\u00fd sportovn\u00ed sv\u00e1tek z It\u00e1lie. TikTok publikum doma.<\/h2>\n <\/div>\n
\n

\n Zimn\u00ed hry 2026 byly ud\u00e1lost, kterou \u010cesko sledovalo zejm\u00e9na p\u0159es obrazovky. \u010cesk\u00fd olympijsk\u00fd v\u00fdbor pot\u0159eboval kan\u00e1l, kde bude ka\u017ed\u00fd den n\u011bco nov\u00e9ho, autentick\u00e9ho a rychl\u00e9ho.\n <\/p>\n

\n Media house \u010cOV poslal do It\u00e1lie p\u0159es 10 content creators a fotograf\u016f, kte\u0159\u00ed p\u0159\u00edmo z m\u00edsta produkovali obsah. Ot\u00e1zka byla, kdo to denn\u011b dostane k publiku v \u010desk\u00e9 kvalit\u011b a tempu, kter\u00e9 TikTok vy\u017eaduje.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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02 \u2014 Na\u0161e role<\/div>\n

Orchestr\u00e1tor obsahu, ne jedin\u00fd v\u00fdrobce<\/h2>\n <\/div>\n
\n

\n JANDASPORT v projektu nep\u016fsobil jako prim\u00e1rn\u00ed v\u00fdrobce obsahu<\/strong>. Tu roli plnil \u010cOV media house s t\u00fdmem creators a fotograf\u016f p\u0159\u00edmo v It\u00e1lii. Na\u0161\u00edm \u00fakolem bylo orchestrovat, jak se materi\u00e1l dostane k publiku<\/strong>.\n <\/p>\n

\n To znamenalo: distribuovat videa od creators, vyr\u00e1b\u011bt carousely z p\u0159ich\u00e1zej\u00edc\u00edch fotek, dopl\u0148ovat kan\u00e1l vlastn\u00edm obsahem z dom\u00e1c\u00edho festivalu, koordinovat brand integraci a starat se o community management po celou dobu her.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
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\/01<\/div>\n
Distribuce obsahu<\/div>\n <\/div>\n
\n
\/02<\/div>\n
Carousely z fotek<\/div>\n <\/div>\n
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\/03<\/div>\n
Vlastn\u00ed dopl\u0148kov\u00fd obsah<\/div>\n <\/div>\n
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\/04<\/div>\n
Community management<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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03 \u2014 Setup<\/div>\n

Lean t\u00fdm v \u010cesku. S\u00ed\u0165 creators v It\u00e1lii. Spole\u010dn\u00fd kan\u00e1l.<\/h2>\n

\n Spolupr\u00e1ce dvou t\u00fdm\u016f s jasn\u011b definovan\u00fdmi rolemi. Creators v It\u00e1lii produkovali. My v \u010cesk\u00fdch Bud\u011bjovic\u00edch z Olympijsk\u00e9ho festivalu orchestrovali, distribuovali, dopl\u0148ovali a komunikovali s publikem.\n <\/p>\n\n

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3<\/div>\n

\u010clenn\u00fd t\u00fdm v \u010cB na Olympijsk\u00e9m festivalu<\/h3>\n

Content manage\u0159i a edito\u0159i pracuj\u00edc\u00ed remote. Distribuce, carousely, community management.<\/p>\n <\/div>\n

\n
10+<\/div>\n

Creators v It\u00e1lii<\/h3>\n

\u010cOV media house t\u00fdm content creators a fotograf\u016f, kte\u0159\u00ed produkovali obsah p\u0159\u00edmo z m\u00edsta.<\/p>\n <\/div>\n

\n
35<\/div>\n

Post\u016f denn\u011b<\/h3>\n

Konzistentn\u00ed tempo po celou dobu her. TikTok algoritmus odm\u011b\u0148uje pravidelnost.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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04 \u2014 Mix obsahu<\/div>\n

P\u011bt zdroj\u016f obsahu. Jeden TikTok kan\u00e1l.<\/h2>\n

\n Kl\u00ed\u010dem nebylo \"ud\u011blat v\u00edc vide\u00ed\". Kl\u00ed\u010dem bylo spr\u00e1vn\u011b nam\u00edchat zdroje obsahu<\/strong> tak, aby kan\u00e1l nikdy neztratil rytmus \u2014 bez ohledu na to, co se v It\u00e1lii pr\u00e1v\u011b d\u011blo.\n <\/p>\n\n

\n
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37%<\/span><\/div>\n
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Vlastn\u00ed obsah z festivalu v \u010cR<\/div>\n
\n 200 v\u00fdstup\u016f<\/span>\n 12,1M zhl\u00e9dnut\u00ed<\/span>\n <\/div>\n

\u010cesk\u00e9 sportovn\u00ed hv\u011bzdy a fanou\u0161ci na festivalu doma \u2014 obsah, kter\u00fd jsme vyr\u00e1b\u011bli sami. Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed segment kan\u00e1lu.<\/p>\n <\/div>\n

<\/span><\/div>\n <\/div>\n\n
\n
29%<\/span><\/div>\n
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Carousely z fotografi\u00ed z It\u00e1lie<\/div>\n
\n 166 v\u00fdstup\u016f<\/span>\n 9,5M zhl\u00e9dnut\u00ed<\/span>\n <\/div>\n

Statiky, kter\u00e9 jsme vyr\u00e1b\u011bli z fotografi\u00ed od fotograf\u016f \u010cOV media house v It\u00e1lii. Rychl\u00e1 produkce, vysok\u00e1 frekvence.<\/p>\n <\/div>\n

<\/span><\/div>\n <\/div>\n\n
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22%<\/span><\/div>\n
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Distribuce vide\u00ed od creators<\/div>\n
\n 212 v\u00fdstup\u016f<\/span>\n 7,3M zhl\u00e9dnut\u00ed<\/span>\n <\/div>\n

Videa, kter\u00e1 tvo\u0159ili creators \u010cOV media house p\u0159\u00edmo z m\u00edsta. Na\u0161e role byla rychl\u00e1 distribuce a tempo na kan\u00e1le.<\/p>\n <\/div>\n

<\/span><\/div>\n <\/div>\n\n
\n
6%<\/span><\/div>\n
\n
Allwyn Olympijsk\u00e9 studio shorts<\/div>\n
\n 50 v\u00fdstup\u016f<\/span>\n 1,9M zhl\u00e9dnut\u00ed<\/span>\n <\/div>\n

Brandov\u00fd obsah ze studia. Pln\u011bn\u00ed partnersk\u00e9 spolupr\u00e1ce v native form\u00e1tu kan\u00e1lu.<\/p>\n <\/div>\n

<\/span><\/div>\n <\/div>\n\n
\n
6%<\/span><\/div>\n
\n
Promo \u201ePoj\u010f m\u00e1mo, poj\u010f t\u00e1to\"<\/div>\n
\n 1 v\u00fdstup<\/span>\n 1,8M zhl\u00e9dnut\u00ed<\/span>\n <\/div>\n

Jeden kampa\u0148ov\u00fd v\u00fdstup s 1,8M zhl\u00e9dnut\u00ed. P\u0159\u00edklad toho, jak d\u016fsledn\u00e1 distribuce n\u00e1sob\u00ed dopad.<\/p>\n <\/div>\n

<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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05 \u2014 V\u00fdsledky<\/div>\n

V\u00fdsledek: TikTok jako prim\u00e1rn\u00ed kan\u00e1l pro \u010desk\u00e9 sportovn\u00ed publikum<\/h2>\n\n
\n
\n
33,9M<\/div>\n
zhl\u00e9dnut\u00ed na TikToku<\/div>\n <\/div>\n
\n
3,03M<\/div>\n
interakc\u00ed<\/div>\n <\/div>\n
\n
+41 000<\/div>\n
nov\u00fdch fanou\u0161k\u016f<\/div>\n <\/div>\n
\n
367 407<\/div>\n
n\u00e1v\u0161t\u011bv profilu<\/div>\n <\/div>\n
\n
629<\/div>\n
publikovan\u00fdch v\u00fdstup\u016f<\/div>\n <\/div>\n <\/div>\n\n

\n Z 629 publikovan\u00fdch v\u00fdstup\u016f (166 carousel\u016f + 463 vide\u00ed, 35 post\u016f denn\u011b) vznikl kan\u00e1l, kter\u00fd se stal pro v\u00fdznamnou \u010d\u00e1st \u010desk\u00e9ho publika hlavn\u00edm zdrojem obsahu z her \u2014 v tempu, kter\u00e9 tradi\u010dn\u00ed media nemohou nab\u00eddnout.\n <\/p>\n <\/div>\n<\/section>\n\n\n

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\n \u010cesk\u00fd obsah,<\/span>\n mezin\u00e1rodn\u00ed dosah.<\/span>\n <\/div>\n
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06 \u2014 Mezin\u00e1rodn\u00ed reach<\/div>\n

\n Trendov\u00e1 videa s \u010desk\u00fdmi sportovci se p\u0159es TikTok algoritmus dostala k publiku i mimo \u010cesko<\/strong>. N\u011bkter\u00e9 v\u00fdstupy z\u00edskaly pozitivn\u00ed feedback od mezin\u00e1rodn\u00edch fanou\u0161k\u016f, sportovc\u016f a sportovn\u00edch \u00fa\u010dt\u016f.\n <\/p>\n

\n Kr\u00e1tk\u00fd form\u00e1t, univerz\u00e1ln\u00ed emoce a spr\u00e1vn\u00fd timing dok\u00e1\u017eou p\u0159en\u00e9st obsah za hranice mate\u0159sk\u00e9ho trhu \u2014 bez nutnosti p\u0159ekladu nebo lokalizace.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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07 \u2014 V\u00fdb\u011br z nejlep\u0161\u00edch<\/div>\n

\u0160est v\u00fdstup\u016f z mnoha. Dohromady p\u0159es 3,1 milionu zhl\u00e9dnut\u00ed.<\/h2>\n

\n Vzorek toho, co fungovalo nejl\u00e9pe \u2014 kombinace medailov\u00fdch moment\u016f, TikTok trend\u016f, hokejov\u00e9 komunity a autentick\u00fdch detail\u016f. Z 629 publikovan\u00fdch v\u00fdstup\u016f jsme pro tuto case study vybrali \u0161est, kter\u00e9 ukazuj\u00ed diverzitu obsahov\u00e9ho mixu<\/strong>, ne jen nejvy\u0161\u0161\u00ed \u010d\u00edsla.\n <\/p>\n\n

\n\n
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\n \"Zuzana\n #1<\/span>\n <\/div>\n
\n
785K<\/div>\n
zhl\u00e9dnut\u00ed \u00b7 trend video<\/div>\n

Zlat\u00e1 Zuzka \u00b7 TikTok trend<\/h3>\n

Zuzana Mad\u011brov\u00e1 reaguje na aktu\u00e1ln\u00ed TikTok trend s \u010deskou zlatou medail\u00ed. Algoritmus odm\u011b\u0148uje rychlou reakci na to, co platforma sama tla\u010d\u00ed.<\/p>\n Zhl\u00e9dnout na TikToku<\/a>\n <\/figcaption>\n <\/figure>\n\n

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\n \"Eva\n #2<\/span>\n <\/div>\n
\n
617K<\/div>\n
zhl\u00e9dnut\u00ed \u00b7 trend video<\/div>\n

Eva Adamczykov\u00e1 \u00b7 busy trend<\/h3>\n

Reakce na dal\u0161\u00ed TikTok trend s \u010deskou medailistkou. Kr\u00e1tk\u00fd form\u00e1t, vtipn\u00fd moment, perfektn\u00ed timing v re\u00e1ln\u00e9m \u010dase.<\/p>\n Zhl\u00e9dnout na TikToku<\/a>\n <\/figcaption>\n <\/figure>\n\n

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\n \"Fand\u00ed\n #3<\/span>\n <\/div>\n
\n
569K<\/div>\n
zhl\u00e9dnut\u00ed \u00b7 dual capture video<\/div>\n

Fand\u00ed cel\u00e1 zem\u011b<\/h3>\n

Dual capture z\u00e1b\u011br nato\u010den\u00fd p\u0159\u00edmo na festivalu v \u010cR. Propojen\u00ed atmosf\u00e9ry z m\u00edsta s emoc\u00ed publika doma \u2014 jeden ze siln\u011bj\u0161\u00edch \u201emy v\u0161ichni\" moment\u016f cel\u00e9ho kan\u00e1lu.<\/p>\n Zhl\u00e9dnout na TikToku<\/a>\n <\/figcaption>\n <\/figure>\n\n

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\n \"D\u011bkujeme\n #4<\/span>\n <\/div>\n
\n
552K<\/div>\n
zhl\u00e9dnut\u00ed \u00b7 carousel z fotek<\/div>\n

D\u011bkujeme ho\u0161i! \u00b7 hokej<\/h3>\n

Carousel z fotografi\u00ed od fotograf\u016f \u010cOV media house v It\u00e1lii. Kolektivn\u00ed emoce a n\u00e1rodn\u00ed hrdost \u2014 dv\u011b v\u011bci, kter\u00e9 TikTok algoritmus konzistentn\u011b odm\u011b\u0148uje.<\/p>\n Zhl\u00e9dnout na TikToku<\/a>\n <\/figcaption>\n <\/figure>\n\n

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\n \"David\n #5<\/span>\n <\/div>\n
\n
315K<\/div>\n
zhl\u00e9dnut\u00ed \u00b7 carousel z fotek<\/div>\n

Vlajkono\u0161 Pasta a jeho gang<\/h3>\n

David Pastr\u0148\u00e1k jako vlajkono\u0161 na zahajovac\u00edm ceremoni\u00e1lu. Casting siln\u00e9 osobnosti + carousel form\u00e1t = top engagement.<\/p>\n Zhl\u00e9dnout na TikToku<\/a>\n <\/figcaption>\n <\/figure>\n\n

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\n \"Metod\u011bj\n #6<\/span>\n <\/div>\n
\n
248K<\/div>\n
zhl\u00e9dnut\u00ed \u00b7 carousel z fotek<\/div>\n

Metod\u011bj J\u00edlek \u00b7 prvn\u00ed medaile<\/h3>\n

Prvn\u00ed st\u0159\u00edbrn\u00e1 medaile \u010desk\u00e9ho t\u00fdmu. Prvn\u00ed start, prvn\u00ed medaile \u2014 narativn\u00ed oblouk, kter\u00fd se s\u00e1m vypr\u00e1v\u00ed a publikum si ho r\u00e1do odnese.<\/p>\n Zhl\u00e9dnout na TikToku<\/a>\n <\/figcaption>\n <\/figure>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n

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08 \u2014 Insight<\/div>\n

Co fungovalo na TikToku nejl\u00e9pe<\/h2>\n\n
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