In spring 2024 we produced a series of promo videos for the Hercules project. Hercules connects promising young athletes with professionals and runs a nationwide competition in which young athletes can challenge the pros.
The project aims to inspire a new generation of athletes to push their limits and develop physical and mental skills – with advice and support from those who have already made it.
4 challenges: pros trying new sports
Four pro athletes try disciplines they don’t know. Fun videos in both horizontal and vertical formats show that even top athletes aren’t afraid of a challenge.
Can a footballer handle a dance challenge?
Can Zuzka hit the crossbar?
Can a Thai boxer handle golf?
Can Týna handle Thai boxing?Q&A portraits
In the portraits the athletes answer questions and share experiences from their careers and personal lives. A personal, authentic format that builds a bond between athletes and fans.
