After aerobatic pilot Marek Veselý, karateka Amálie Haková, the 2024 junior world vice-champion, also shot a UGC video for Alaskan Fisherman. Again in six versions with the same body and a different opening – this time from the settings of an elite athlete’s life: at home, in the kitchen, at training and on the way to a competition.
Why Amálie
Alaskan Fisherman offers wild fish from Alaska – a source of protein and omega-3 fatty acids. Amálie trains karate at an elite level and travels abroad for competitions and training camps almost every month, so nutrition and recovery are part of her everyday life. The video doesn’t show a model holding a product but an athlete who thinks about what she eats to perform.
Compared with Marek’s videos from the cockpit and hangar, Amálie’s version is built around home and family – giving the brand two different worlds in its ads that it can also test on different audiences.
Six openings for the same video
The first two or three seconds decide whether a viewer keeps watching. So Amálie shot six different openings:
- at home in the doorway – a personal welcome to the camera,
- in the kitchen, preparing food,
- at karate training in the gym,
- at a family dinner,
- on a plane on the way to a competition,
- a close-up of the Alaskan Fisherman box.
What’s in the video
After the opening, every version continues the same way: Amálie unboxes the Alaskan Fisherman package and shows the vacuum-packed portions of wild fish, intercut with footage of how the fish is processed. The videos are vertical (9:16), around 37 seconds long and ready for ads on Instagram, Facebook and TikTok.
A series with athletes
We shoot UGC videos for Alaskan Fisherman with several athletes – each brings a different setting and a different audience. The first was aerobatic pilot Marek Veselý. We sum up how to film and test such videos in ads in our guide to UGC videos with athletes.
Amálie HakováJunior world vice-champion in karate · Athlete profile →
