Aerobatic pilot and world champion Marek Veselý shot a UGC video for Alaskan Fisherman’s social media ads. So the brand could test what grabs attention best, he made six versions with the same body but a different opening each time – a different hook.
Why an athlete
Alaskan Fisherman sells wild fish from Alaska. Marek is a natural ambassador for it: aerobatic flying puts the body under huge g-forces, and what a pilot eats before a flight directly affects how they feel in the cockpit. So the video isn’t an ad slogan but a real experience – from a heavy lunch before a flight that changed his approach, to the salmon he now prepares before a demanding performance.
The settings Marek shoots in – the cockpit, the hangar, the view from the wing above the landscape – are so visually striking that they’re hard to scroll past.
Six hooks instead of one video
The first two or three seconds decide whether a viewer keeps watching. That’s why our athletes shoot several openings for the same video. The brand runs all versions against each other in its ads and shifts budget to the one that performs best. Marek shot six hooks:
- talking straight to camera from the cockpit mid-flight,
- a personal story about a mistake that changed his approach – again from the cockpit,
- “All it took was one heavy lunch before an aerobatic flight…” – close-up of the aircraft on the airfield,
- “Top-level aerobatics doesn’t start in the plane.” – Marek pulling the aircraft out of the hangar,
- “Once I had dumplings for lunch before an aerobatic flight. Since then I think a lot about what I eat before flying…” – storytelling in the hangar,
- a surprising link between food and flying – shot from the wing above the landscape.
What’s in the video
After the hook, every version has the same body: Marek shows the Alaskan Fisherman box, prepares wild salmon and explains why he eats it before a demanding performance – talking about omega-3 and omega-6 fatty acids and how freezing helps preserve the fish’s quality. The video is vertical (9:16), subtitled and just under a minute long – ready to run as an ad on Instagram, Facebook and TikTok.
Athlete UGC for your brand
We make videos like this with a whole roster of athletes – from Olympic medallists to rising talents. We pick an athlete who suits your product, write the script and shoot multiple hooks, so you can test in your ads and only pay to scale the version that works.
Marek VeselýWorld aerobatics champion · Athlete profile →
