Trénujeme s respektem (“We Train with Respect”) is a non-profit initiative working for a safe, fair and respectful environment for children in sport. We’ve worked together since spring 2025 – starting with photo and video at the Generation Fair Play conference and one-off video edits. Since March 2026 we’ve officially run all of its social media, plus ad videos, athlete content and partner collaborations.
What we do for Trénujeme s respektem
- /01Instagram and Facebook managementPosts, carousels, stories and replying to comments – all communication since March 2026.
- /02Ad videos for the e-learning courseSales videos with ambassadors and experts for paid Meta ads, always in several versions of the opening.
- /03Athlete contentInterviews and shoots with ambassadors Lucie Šafářová and Kuba Hroneš.
- /04Partner collaborationsArranging partnerships and creating graphics and videos with clubs and partners, published as collabs.
- /05EventsPhoto, video and interviews at the Generation Fair Play conference in the Chamber of Deputies.
Ad videos for the Introduction to Safeguarding e-learning
Trénujeme s respektem offers the online course Introduction to Safeguarding – the only Czech course on protecting children in sport, inspired by the International Olympic Committee’s programme and recommended by the Czech Sports Union and the Association of Sport Psychologists. It’s aimed at coaches, parents and clubs and sold through paid Facebook and Instagram ads.
We filmed the initiative’s ambassadors and personalities where sport actually happens – at a football stadium, in a floorball hall and at an outdoor workout park. Each video was made with several openings (hooks), so the ads can test what best stops the scroll and brings people to the course. Altogether that’s dozens of video versions for the campaign.
One video, four openings: Magdalena Fialová
Here are four versions of the same video with Magdalena Fialová, BSc., a certified safeguarding officer – only the first seconds differ. They run against each other in the ads, and the budget goes to the best performer.
Behind the scenes
Athletes who back the cause
Well-known athletes support the idea of safe sport too. With ambassadors Lucie Šafářová and Kuba Hroneš we filmed interviews in their own environment – with Lucie on the tennis courts, with Kuba at a skatepark. The shoots produced a series of videos, photos and material for further communication.
Lucie Šafářová
The former world doubles number one and Grand Slam champion talks about what children in sport need from their parents – motivation without pressure, losing, fear coming from the stands, and trust between parents and coaches.
InterviewHow to motivate kids when enthusiasm fades?Watch on Instagram 
InterviewLosing hurts. And it’s OK to be sad.Watch on Instagram 
InterviewFear shouldn’t come from the standsWatch on Instagram 
InterviewParental expectations and the joy of sportWatch on Instagram 
InterviewTrust between parent and coachWatch on Instagram
Kuba Hroneš
The freestyle snowboarder and the initiative’s new ambassador reminds us that respect belongs in every sport – for the coach, the opponent, teammates and yourself. In the videos he talks about his path to snowboarding, pressure and his sporting role models.
Ambassador introThe new face of Trénujeme s respektemWatch on Instagram 
InterviewWhen did he feel the most pressure?Watch on Instagram 
InterviewWho’s his biggest sporting role model?Watch on Instagram
Social media management
Since March 2026 we’ve run Trénujeme s respektem’s Instagram and Facebook end to end: planning content, designing graphics and carousels, shooting and editing videos, posting stories and replying to comments. Educational carousels turn expert topics – bullying, children’s health, talking to coaches or choosing a club – into clear, shareable posts.
CarouselPsychological abuse vs. bullyingView on Instagram 
CarouselWhy not to train when illView on Instagram 
CarouselRespecting your coach ≠ staying silentView on Instagram 
CarouselHow to choose the right club for your child?View on Instagram 
CarouselParents in sport: support, not a second coachView on Instagram 
CarouselTrain with respect in summerView on Instagram
Partner collaborations
We help arrange partnerships with clubs and partners and create graphics and videos published as collabs on both sides’ profiles. The initiative reaches the clubs’ fans, and partners show they take a safe environment seriously – coaches at Slavia Prague and Gymnathlon, for example, are taking the Trénujeme s respektem e-learning course. We sum up how to work with collabs, faces and other formats in our guide to social media for federations and clubs.
Prague TigersThe first floorball club to partner with TSRView on Instagram 
SK Slavia PrahaNew partner: Slavia’s youth academyView on Instagram 
SK Slavia PrahaA safe environment for everyoneView on Instagram 
GymnathlonNew partner: coaches take the e-learningView on Instagram 
Czech Sports UnionThanking a key institutional partnerView on Instagram
The Generation Fair Play conference
The partnership began in spring 2025 with the Generation Fair Play – Sport of the Future conference in the Czech Chamber of Deputies. We delivered photos, a video recording, a recap video and a series of interviews with athletes and personalities such as Jiří Beran, Roman Kreuziger and Simona Rushton.
