For peanut butter brand Lucky Alvin we launched a six-month campaign with Olympic swimmer Jan Čejka and record-breaking freediver David Vencl.
About the brand
The legendary peanut butter from American TV shows found its way to Czechia – the Vlašic couple turned it into their passion brand. Lucky Alvin is about being kind to the body and to nature: products come in glass jars, made from certified suppliers’ ingredients with no unnecessary additives.
What the campaign included
- monthly promotion in Instagram Stories,
- three posts or Reels during the campaign,
- a product giveaway and a discount code for followers.
The athletes
Jan Čejka – backstroke swimmer, 2019 junior world champion in the 50 m backstroke and Tokyo Olympian in the 100 and 200 m backstroke.
David Vencl – freediver who set a world record for under-ice diving without a wetsuit over 80 metres in 2021 and extended it to 100 metres a year later.
