On 17 May 2025 Prague hosted the Czech Parkour Cup – JV Sport Team’s first event. Before the race we ran a campaign that brought kids, parents and the public, and on race day we filmed everything.
The brief
- set up social media for paid advertising,
- run ads on Facebook and Instagram,
- film the event,
- edit a final video and publish it on social media.
Paid ads before the event
We set up a Facebook and Instagram campaign driving people to the event information page, using the organiser’s designs – flyer, schedule, registrations and guest profiles.
Video and stories from the event
With our camera operator we filmed a recap video and short interviews with parents, kids and competitors – all vertical for social media. Throughout the day we posted stories that could be watched live or later on the JV Sport Team and JANDASPORT profiles.
How we worked
A smaller event, but more roles involved: our PPC specialist ran the ads, camera operator Kuba and founder Vítek were on site, our editor cut the video and our social media manager published it. Unfortunately it started raining in the afternoon and the Freestyle category with tricks and flips had to be cancelled for safety – hopefully next time.
