Zdeněk Haník is a former national team player, ex-head coach of the Czech and Austrian national teams, an author and vice-president of the Czech Olympic Committee. We help him bring his experience and know-how to social media – from the initial audit and strategy to running his profiles in four languages, shorts, paid ads and his website.
Who is Zdeněk Haník
As a player he made 150 appearances for Czechoslovakia. As a coach he led Austria at the 1999 European Championship and took the Czech team to 4th place at the 2001 European Championship and to the 2006 World Championship. He was named coach of the year three times, led the Czech Volleyball Federation from 2010 to 2017 and has been vice-president of the Czech Olympic Committee since 2016. Since 1994 he has run volleyball camps, and he writes books, contributes to Coach magazine and leads seminars on sport psychology.
- 150caps for Czechoslovakia
- 3×coach of the year
- 4languages on social media
What we do for Zdeněk Haník
- /01Audit and strategyAn initial audit of his social media, which shaped our next steps and strategy.
- /02Personal profile in CZ + ENRunning his personal Instagram in a mix of Czech and English.
- /03Pinned posts and highlightsThree pinned carousels telling his whole story, plus unified Instagram highlights.
- /04German and Spanish Instagram, TikTokAccounts for international audiences featuring clips from the International Volleyball Academy.
- /05Shorts and paid adsWe cut short videos from his long YouTube videos and run them as ads.
- /06Podcasts and new formatsTogether we’re developing podcast concepts and other activities.
- /07The haniksport.cz websiteManaging his personal website.
From audit to strategy
We started with an audit of his social media: what works, who follows him and where the opportunities are. Zdeněk Haník has enormous know-how and a story that goes beyond volleyball – from his playing career to coaching, methodology and sports policy. The strategy is built on getting that experience to coaches, players and fans in the Czech Republic and abroad.
Pinned posts: the whole story at a glance
Anyone who visits his Instagram sees three pinned bilingual carousels at the top: his personal story, his projects and his media work. We also unified the highlights so the profile works as one coherent business card.
My storyPlaying career, coaching and sports policyView on Instagram 
ProjectsCamps, instructional videos, seminars and booksView on Instagram 
PressArticles, interviews and showsView on Instagram
Four languages, one body of content
Zdeněk Haník coached in Austria, and his International Volleyball Academy videos are watched worldwide. So besides his personal profile in Czech and English, we also run German (@intvolleyballakademie) and Spanish (@academiavoleibol_es) Instagram accounts and TikTok. Full videos go out on YouTube, and short clips from them feed the international accounts – one body of content working for several audiences at once.
Shorts and paid ads
From the long instructional videos we pick moments that work on their own – a specific tip, a drill or a strong idea – and cut them into vertical shorts. We boost the best ones with paid ads so they reach new coaches and players and bring them to the full videos.
What’s next
We’re developing podcast concepts and other formats with Zdeněk Haník to bring his experience to an even wider audience. We also manage his website, haniksport.cz.
We sum up what else works when building a personal brand – from the profile to brand partnerships – in our guide to an athlete’s personal brand.
