Case Study · Winter Games 2026 in Italy

33,9M views on TikTok from the Winter Games in Italy

Distribution, curation, and content management for the largest Czech Olympic TikTok channel during the 2026 Winter Games.

JANDASPORT orchestrated TikTok content for the Czech Olympic Committee — distributing materials from creators in Italy, producing photo carousels, supplementing with original content from the domestic festival, and managing the community throughout the Games.

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33,9M

views

3,03M

interactions

+41 000

new followers

785K

617K

569K

552K

315K

248K

01 — Context

A Czech sporting celebration from Italy. TikTok audience at home.

The 2026 Winter Games were an event that Czechia followed mainly through screens. The Czech Olympic Committee needed a channel that would deliver something new, authentic, and fast every day.

The Czech Olympic Committee’s media house sent more than 10 content creators and photographers to Italy, who produced content directly on-site. The question was: who would deliver it daily to the audience in the quality and pace required by TikTok?

02 — Our role

Content orchestrator, not the sole producer

JANDASPORT in the project did not act as the primary content producerThat role was fulfilled by the Czech Olympic Committee media house, with a team of creators and photographers directly on site in Italy. Our role was to orchestrate how the content reaches the audience.

This meant distributing videos from creators, producing carousels from incoming photos, supplementing the channel with our own content from the domestic festival, coordinating brand integrations, and managing the community throughout the entire duration of the Games.

/01

Content distribution

/02

Photo carousels

/03

Custom supplementary content

/04

Community management

03 — Setup

Lean team in the Czech Republic. Creator network in Italy. One shared channel.

Collaboration between two teams with clearly defined roles. Creators in Italy handled production. From the Olympic Festival in České Budějovice, we orchestrated, distributed, supplemented the content, and engaged with the audience.

On-site team in České Budějovice at the Olympic Festival

Content managers and editors working remotely. Distribution, carousels, community management.

10+

Creators in Italy

Czech Olympic Committee media house team of content creators and photographers producing content directly on-site.

Posts per day

Consistent pace throughout the Games. The TikTok algorithm rewards consistency.

04 — Content mix

Five content sources. One TikTok channel.

The key wasn’t to “make more videos.” The key was to properly mix content sources so the channel never lost its rhythm — regardless of what was happening in Italy at the time.

37%

Original content from the festival in the Czech Republic

200 posts 12,1M views

Czech sports stars and fans at the home festival — content we produced ourselves. The most successful segment of the channel.

29%

Photo carousels from Italy

166 posts 9,5M views

Static posts we created from photos provided by ČOV Media House photographers in Italy. Fast production, high frequency.

22%

Creator video distribution

212 posts 7,3M views

Videos created by ČOV media house creators directly on-site. Our role was fast distribution and maintaining a strong posting pace on the channel.

Allwyn Olympic Studio Shorts

50 posts 1,9M views

Studio-produced branded content. Delivery of partner collaborations in a native channel format.

Promo “Come on, Mom, come on, Dad”

1 post 1,8M views

A single campaign output with 1.8M views. An example of how consistent distribution multiplies impact.

05 — Results

Result: TikTok as the primary channel for the Czech sports audience

33,9M

views on TikTok

3,03M

interactions

+41 000

new followers

367 407

profile visits

629

posts published

From 629 published pieces (166 carousels + 463 videos, 35 posts per day), a channel was built that became a primary source of Games content for a significant portion of the Czech audience — at a pace traditional media cannot match.

Czech content, international reach.

06 — International reach

Trending videos featuring Czech athletes reached audiences through the TikTok algorithm and beyond the Czech RepublicSome outputs received positive feedback from international fans, athletes, and sports accounts.

Short-form content, universal emotions, and the right timing can carry content beyond the home market — without the need for translation or localization.

07 — Best of Selection

Six pieces of content out of many. Together, over 3.1 million views.

A sample of what worked best — a combination of medal moments, TikTok trends, the hockey community, and authentic details. From 629 published outputs, we selected six for this case study that show content mix diversity, not just the highest numbers.