Distribution, curation and content management for the largest Czech Olympic TikTok channel during the 2026 Winter Olympics. For the Czech Olympic Committee we orchestrated the content – distributing material from creators in Italy, turning photos into carousels, adding our own content from the home festival and running community management throughout the Games.
- 33.9Mviews
- 3.03Minteractions
- +41,000new followers
A Czech sporting celebration from Italy. A TikTok audience at home.
The 2026 Winter Games were an event the Czech Republic followed mostly on screens. The Czech Olympic Committee needed a channel with something new, authentic and fast every single day.
The Committee’s media house sent more than 10 content creators and photographers to Italy to produce content on site. The question was who would get it to the audience every day, in Czech-quality and at the pace TikTok demands.
Content orchestrator, not the only producer
JANDASPORT was not the primary content producer – that was the Committee’s media house with its creators and photographers in Italy. Our job was to orchestrate how the material reached the audience.
That meant distributing creators’ videos, turning incoming photos into carousels, topping up the channel with our own content from the home festival, coordinating brand integration and running community management throughout the Games.
- /01Content distribution
- /02Photo carousels
- /03Our own supplementary content
- /04Community management
A lean team in Czechia. A creator network in Italy. One shared channel.
Two teams with clearly defined roles. The creators in Italy produced. We, at the Olympic Festival in České Budějovice, orchestrated, distributed, supplemented and talked to the audience.
- 3Team members in České Budějovice at the Olympic FestivalContent managers and editors working remotely: distribution, carousels, community management.
- 10+Creators in ItalyThe Committee’s media house team of content creators and photographers producing on site.
- 35Posts a dayA consistent pace throughout the Games. The TikTok algorithm rewards regularity.
Five content sources. One TikTok channel.
The key wasn’t “make more videos”. It was mixing the content sources so the channel never lost its rhythm – whatever was happening in Italy at the time.
- 37 %Our own content from the festival in Czechia200 posts · 12.1M viewsCzech sports stars and fans at the home festival – content we produced ourselves. The channel’s most successful segment.
- 29 %Photo carousels from Italy166 posts · 9.5M viewsStatic posts we made from the media house photographers’ pictures in Italy. Fast production, high frequency.
- 22 %Distributing creators’ videos212 posts · 7.3M viewsVideos made on site by the media house creators. Our role was fast distribution and keeping the channel’s pace.
- 6 %Allwyn Olympic Studio shorts50 posts · 1.9M viewsBranded content from the studio – delivering a partnership in the channel’s native format.
- 6 %“Pojď mámo, pojď táto” promo1 post · 1.8M viewsOne campaign post with 1.8M views – an example of how consistent distribution multiplies impact.
The result: TikTok as the main channel for Czech sports fans
- 33.9MTikTok views
- 3.03Minteractions
- +41,000new followers
- 367,407profile visits
- 629posts published
From 629 posts (166 carousels + 463 videos, 35 a day) grew a channel that became the main source of Games content for a large part of the Czech audience – at a pace traditional media can’t match.
Czech content, international reach
Trend videos with Czech athletes reached audiences beyond the Czech Republic through the TikTok algorithm. Some posts drew positive feedback from international fans, athletes and sports accounts.
A short format, universal emotion and the right timing can carry content beyond the home market – without translation or localisation.
Six posts out of many. Over 3.1 million views combined.
A sample of what worked best – medal moments, TikTok trends, the hockey community and authentic details. Out of 629 posts we picked six that show the diversity of the content mix, not just the highest numbers.
785Kviews · trend videoGolden Zuzka · TikTok trendZuzana Maděrová jumps on a current TikTok trend with a Czech gold medal. The algorithm rewards fast reactions to what the platform itself is pushing.Watch on TikTok 
617Kviews · trend videoEva Adamczyková · busy trendAnother TikTok trend with a Czech medallist. Short format, a funny moment, perfect real-time timing.Watch on TikTok 
569Kviews · dual capture videoThe whole country cheersA dual-capture shot filmed at the festival in Czechia, linking the on-site atmosphere with the emotion of fans at home – one of the channel’s strongest “all of us” moments.Watch on TikTok 
552Kviews · photo carouselThank you, boys! · hockeyA carousel of photos by the media house photographers in Italy. Collective emotion and national pride – two things the TikTok algorithm consistently rewards.Watch on TikTok 
315Kviews · photo carouselFlag bearer Pasta and his gangDavid Pastrňák as flag bearer at the opening ceremony. A strong personality + the carousel format = top engagement.Watch on TikTok 
248Kviews · photo carouselMetoděj Jílek · first medalThe Czech team’s first silver medal. First start, first medal – a story arc that tells itself and that fans love to share.Watch on TikTok
What worked best on TikTok
- celebrating success (medals, wins),
- interviews with hockey players,
- carousels featuring athletes,
- trends with Czech athletes,
- casting strong personalities,
- national pride as an emotional driver.
The TikTok algorithm rewards consistency and authenticity, not production value. An ice cream in an athlete’s hand beats a polished 100,000-crown video.
What you can take away for your own TikTok
- 01You don’t have to produce everything yourself for a strong TikTok channel. The key is orchestrating your content sources.
- 02A mix of in-house production, external distribution and community management keeps the channel at the pace the platform demands.
- 03Static photo carousels keep the pace when there isn’t enough video from creators.
- 04Brand integration works when it fits the native format – not as an ad, but as part of the content.
- 05Consistency (35 posts a day) beats production perfection. TikTok rewards regularity.
- 06Trend videos with local personalities travel beyond the market – the algorithm finds an international audience on its own.
What JANDASPORT can deliver for your TikTok
Who remote TikTok management is for
Got content but missing distribution?
We’ll build you a content workflow that distributes, supplements and engages around your TikTok content at the pace the platform demands – with no compromise on quality. We sum up what any federation, club or event can take from the Winter Games TikTok in our guide to TikTok for sports organisations.
